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Today, all peoplemeter panels collecting audience data for TV advertising and programme purposes employ active measurement.

Volume of advertising to which viewers are exposed.

In the case of television, advertising clutter may refer to the volume of advertising spots carried by a broadcast channel.

Or, it may refer to the average amount of time (typically minutes per hour) during the day/daypart in which viewers are exposed to advertising spots.

(see also Promotional Clutter) A unit interval (e.g.

ABack to top First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.

Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.

Request for an advertisement coming directly from a users browser, as recorded by the ad server.

Web server that stores and delivers online advertising to visitors at a Web site.

A notarised statement from a broadcast station that confirms the commercial actually ran at the time shown on the station's invoice.

A regional/local TV broadcast station bound by a contractual relationship with one or more networks to carry an agreed quantity of network-originated programmes and commercial announcements in parts of the schedule allocated for network programming.

on the roof), (b) internally and attached to the TV set or (c) internally and built in to the TV set.

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