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Color psychology is the science of how color affects human behavior.

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Here’s Capital, a major Internet bank: Although blue is pretty much an all-round great color, it should never be used for anything related to food.

Dieters have used blue plates to successfully prevent them from eating more.

Color wields enormous sway over our attitudes and emotions.

When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands.

“Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. So, the bottom line is: use the right colors, and you win.

In order to really appreciate the tips below, you’ll benefit from a little information on color psychology.Thus, while pink may suggest femininity in color psychology, this doesn’t mean that pink is appealing to all women, or even most women.Use colors other than pink — like blue, purple, and green — and you may improve the appeal of your e-commerce website to female visitors. If you’re marketing to men, these are the colors to stay away from: purple, orange, and brown. These colors — blue, green, and black — are traditionally associated with maleness.Suffice it to say that it’s a pretty complicated field.Some skeptics are even dismissive of the whole field of color psychology, due to the difficulty of testing theories.And, 62-90% of that interaction is determined by the color of the product alone. This article discusses the use of color in website design.

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