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A new dating Web site actually lets users choose matches based on skin color.
Smoochr, which is geared toward black singles, includes filters for skin tone, body type and hairstyle.
“There’s nothing black about the dating sites we have now,” reads the company’s Web site. But smoochr is different.” Launched Memorial Day weekend by Larry Kenebrew Jr., who’s based in Atlanta, the app describes complexions like Starbucks flavors (almond, caramel, vanilla) and compares lip sizes to “soup coolers” and “duck lips.” Users can call their locks a “weave,” “Afro” or “natural hair.” Gay people need not apply: The site is only for heterosexual men and women.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.
"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.
It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.Tags: Adult Dating, affair dating, sex dating