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We’re currently writing the bases of a new individualistic society that longs for identity exploration, digitalizes identity creation and glorifies feedback.A new individualistic-connected society that craves romantic connections, sentimental fulfilment and emotional attachment.

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What are the effects of online dating on our society?

Is Online dating changing our romantic habits and has it empowered women?

): from the extremists who claim that dating is dead to the die-hard romantics who wait for Cupid’s arrow to strike. What are the effects of online dating on our society?

Whether the societal crisis of love and dating is real or not, what’s noticeable is that the online dating market saw an opportunity and went for it. Is Online dating changing our romantic habits and has it empowered women?

The online world gives you access to a greater pool of people, in the case of online dating, a greater pool of potential partners.

However, in such a populated sector, one must engage in what’s called the “mindful search”: when online daters are exposed to “both hyper-personal and idealized impressions”, according to therapist Jane Buder, where “the tensions of enhancement versus authenticity are explained in terms of social desirability, self-deception and selective self-presentation”, then it becomes essential to establish a set of rules to efficiently filter your potential match.

A society that has managed to overthrow spatial limitations via the online world, but most importantly a connected society in which time has become more valuable.

Perhaps even the most valuable currency…after love? It’s exactly in this way that Online Dating has become a revolutionary industry.

Youthness in women appears to be the greatest factor in the pursuit of love, whereas maturity in males seems to be the trigger of attraction.

In which case, is the online scene simply replicating the offline societal norms?

Online Dating has become one of the most successful and profitable markets in our society.

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