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In the case of multiracials, one-dimensional cultural representations influence how they may be perceived as “chic,” “trendy” and “post-racial.” This sentiment has been captured by Ron Berger, late CEO of a large U. marketing company in NYC, who stated that “today what’s ethnically neutral, diverse or ambiguous has tremendous appeal…Both in the mainstream and at the high end of the marketplace, what is perceived as good, desirable, successful is often a face whose heritage is hard to pin down”.
In other words, these two unique race-specific representations of multiracials – as exotic and sexual and trendy and attractive- work together to reinforce the multiracial dividend effect in online dating.
While it may be tempting to make the claim that the existence of this “dividend effect” in online dating indicates a lessening of racial discrimination experienced by White-non/White multiracials overall, I warn against using these findings to generalize to U. For example, a generation of qualitative researchers found that multiracial women are subject to intense fetishization rooted in a long history of the mainstream American media representing mixed race women as exotic and sexually wanton. 2000 Census sparked an increase in representation of multiracial individuals and mixed-race families in general.
However, Black-White multiracial daters do receive a premium when compared to the treatment of their single race Black counterparts, who experience the heaviest rejection in online dating by Black and White daters.
In other words, Black women and men and White women and Men respond more frequently to Black-White daters than to Black daters, though they privilege Whiteness over Black multiraciality. With its larger representation of mixed-race and single race minority daters, the online dating world is a unique context where physical appearance and sexualized/racialized perceptions of potential daters becomes particularly pronounced.
She is currently exploring African gendered migration and subsequent entrance into care economies in Portugal. Her recent work on multiracial identity has appeared in the journals American Sociological Review and Sociology of Race and Ethnicity.
When it comes to initial online dating preferences in America, multiracial individuals, in particular multiracial Asian Americans, have moved to the top of the racial hierarchy of dating preference patterns.
Yet, there is likely another important dynamic at play.
When we compare White-Asian, White-Black and White-Latino treatment in online dating to that of their single-race minority counterparts, it is apparent that a minority monoracial status remains penalized.
We find that multiracial daters are treated very differently than single race daters, and, in fact, are afforded a preference premium in online dating.
As shown in Figures 1 and 2, three multiracial groups received what we refer to as a “dividend effect.” Asian-White women were viewed more favorably than any other group of women by White and Asian men, Asian-White and Hispanic-White men were also afforded “dividend” status by Asian and Hispanic women respectively.
And Asian and Hispanic women responded more frequently to the multiracial men than to either their co-ethnic men or to Whites.
Figure 1 Figure 2 While White women, unlike White men, did not prefer any particular group of multiracial men to White men, they did respond to Asian-White and Latino-White men as frequently as to White men.
"The most surprising finding from our study is that some white-minority multiracial daters are, in fact, preferred over white daters," the study authors wrote.Tags: Adult Dating, affair dating, sex dating