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The top photo, also from Zoosk, celebrated National Hugging Day.Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
We’ve noted before that Instagram is growing in importance for brands.
On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.
There is quite a difference in the rankings on Instagram for the top dating brands.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
For other brands, other top links posts also tended to share relationship advice.
Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.Coffee Meets Bagel’s top post was also around positivity.As we said before, more brands are incorporating politics and social issues into their content strategy.Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.Tags: Adult Dating, affair dating, sex dating